Late last year, I talked about magazines and digital content. In it, a friend I had been discussing it with told me “Say I’m reading a magazine, and there’s an article about spaceships, and then they give a link where you can go and see a companion movie to the article. It could be so much than just posting the article online.”

It seems like that’s already happened, and I’d just not happened upon it yet. I picked up Make, a magazine devoted to bringing “the do-it-yourself mindset to all the technology in your life.” Now, Make is the kind of magazine with a real do-it-yourself approach to technology. The kind of thing I love to read about, but don’t have much in the way of talent of making things. But I thought it was a neat magazine - until today, when I was listening to an interview with Phil Torrone of Make on Inside the Net. Now I think it’s an amazing magazine. Make has a digital version available to subscribers that has videos, audios, and more within the digital addition that a print edition doesn’t allow. They also have a wealth of podcasts and videos on their site, along with an excellent blog and the ability for users to add information about projects in addition to the articles available to them. Why is this so neat that I would devote a post to it? Because I think Make is the best example of online/offline convergance that I’ve seen to date. I’m not a subscriber, but I’m thinking about it, because I really want to see everything they’re doing with their digital edition. I highly recommend listening to the Inside the Net episode with Phil Torrone, because if you’re interested in seeing what a magazine is doing to further blend their on and offline media, Make seems like a good start.